Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Posted on: January 9, 2017 The analytical marketer – how to transform your marketing organisation by Adele Sweetwood

Health warning: This book “The Analytical Marketer – How to transform your marketing organization” by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation.   This is an expanded review of the one […]

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The Lawyer Business Leadership Summit – Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.

Posted on: October 8, 2016 The Lawyer Business Leadership 2016

The end of September marks the annual Business Leadership Summit and Awards from The Lawyer magazine so I was at The Brewery in Chiswell Street bright and early for a day of commercial insights from lawyer business leaders. I was not disappointed.  What is the office for? – The Lawyer Workspace Trends Report Matt Byrne, […]

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