While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put Read More
Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More
These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso.com/the-psychology-of-creativity/ and http://kimtasso.com/creative-competencies/). In this blog, I explore critical thinking Read More
Earlier this year, Draw Group released its third Legal Sector Digital Benchmark study into the web sites of 30 law firms – analysing 55 touchpoints on the “path to purchase” model (awareness, engagement, conversion and loyalty). Of the 30 websites the report examined: Website design Conventions are changing. Designs that Read More
During the summer months I spent much of my time visiting the offices of solicitors and barristers around the UK, interviewing JLL’s property agents in the Big Six UK cities and knee-deep in data to produce an article and 20,000 word data-rich, benchmarking report for the second The Lawyer UK Read More
