Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one - Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people Read More

By |2019-05-29T12:46:27+01:00May 29, 2019|

How technology drives marketing intelligence and efficiency

This article “How technology drives marketing intelligence and efficiency” was published by Intapp on April 29, 2019  Intapp recently connected with industry influencer, Kim Tasso, to discuss how technology is impacting and improving marketing. Tasso, the managing director of RedStarKim Ltd., is an independent management consultant specializing in the professional Read More

By |2021-04-03T15:09:36+01:00May 4, 2019|

Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More

By |2018-04-17T16:28:59+01:00April 17, 2018|

Search Engine Optimisation SEO – An update

Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by  and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So Read More

By |2018-03-06T10:22:01+00:00March 6, 2018|

Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation.   This is an Read More

By |2017-01-09T20:27:27+00:00January 9, 2017|
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