There’s a real person behind that Persona

This leader article: "There's a real person behind that Persona" was originally published in the Summer 2016 edition of Professional Marketing magazine for PM Forum members. Don’t get me wrong. I’m delighted to see the professionalization of marketing and business development supported by sophisticated software. There are amazing analytics programmes Read More

By |2021-04-07T17:24:25+01:00July 20, 2016|

Legal Marketing Case Study – Fisher Meredith family law services and so much more

Here's the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and Read More

By |2016-05-19T09:36:27+01:00May 19, 2016|

Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More

By |2018-04-06T11:10:09+01:00November 1, 2012|

Old and new digital marketing qualifications

I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Read More

By |2013-08-08T17:46:49+01:00June 21, 2012|

Hubspot’s guide on 15 business blogging mistakes

Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More

By |2013-08-08T16:22:06+01:00June 16, 2012|
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