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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More

2015-11-13T11:53:05+00:00November 13, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Property Marketing: Digital or non-digital? (Land Securities)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising Sean Curtis (Head of B2B at Land Securities), Tim Watson (Head of Strategy at DixonBaxi) and David Fuller (Toolbox Marketing) who considered the role of digital and non-digital marketing Read More

2014-07-01T17:42:01+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Instant Mobile Market Research software – For lawyers, accountants and surveyors needing fast and affordable consumer research

I came across this new mobile software service that would be really helpful in allowing professional firms to undertake consumer research either a) to inform their future strategies or b) to obtain material on which to base thought leadership-type promotional campaigns using White Papers or articles and blogs. Upinion - Read More

2013-11-05T18:37:24+00:00November 5, 2013|Accountants, Lawyers, Marketing, Property|
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