Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

Posted on: November 11, 2019 Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”.  She urged us to […]

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Be more visible – the PVI model

Posted on: September 25, 2019 Be more visible – the PVI model

At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle and covers: Perception Visibility Influence […]

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20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

Posted on: August 27, 2019 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum (https://www.pmforum.co.uk/training/). Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence http://kimtasso.com/be-more-confident-and-convey-confidence/ Use empathy Empathy is needed to see the other person’s […]

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Be more confident and convey confidence

Posted on: June 3, 2019 Be more confident and convey confidence

Confidence arises as an issue in many workshops – whether junior or senior people, whether fee-earners or marketing professionals, whether making a pitch or speaking in public. Confidence and self-confidence are covered in my latest book “Better Business Relationships” http://kimtasso.com/publications/better-business-relationships/. In this post, I have summarised some tips to be more confident and convey confidence. […]

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Book review: Reinforcements: How to get people to help you by Heidi Grant

Posted on: October 3, 2018 Reinforcements - why asking for help is difficult

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]

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