I sent this information as a mailer to my clients and contacts recently and the feedback was really positive. Some suggested I should publish it as a blog post so that it could be seen by more people. So here is an article on resources to help you deal with Read More
Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More
I am often asked which books I recommend on mediation even though there are plenty of good books around on the subject. Those of my friend Clive Lewis OBE – who has written 14 books including “How to Master Workplace and Employment Mediation” (Bloomsbury, 2015) and ”Difficult Conversations - 10 Read More
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More
