brand guidelines

How to create a digital marketing strategy in a professional services firm

It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum  on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More

Build your brand advantage with PM Forum and Sholto Lindsay-Smith

In June, Sholto Lindsay-Smith (founding director of International brand and business consultancy (industrybranding.com)) presented a new PM Forum - PM Forum  training session on “Build your brand advantage”.  Sholto has worked with many professional services firms including: Bidwells, Birketts, Cluttons, Jackson Lees, JLL, Nexia and Stephenson Harwood.  Delegates from law, Read More

2024-06-12T17:12:16+01:00June 12, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-02-12T11:24:35+00:00February 12, 2024|Kim's Blog, Marketing, Selling|
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