Brand Me

The power of three in personal introductions (BrandMe)

There is a short video about Power of three - Writing and presentation basics (Video) (kimtasso.com). And I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic Book review - The presentation book by Emma Ledden Read More

2024-03-04T15:08:35+00:00August 3, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Personal or firm brand?

Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More

2021-05-14T08:59:44+01:00April 22, 2010|Kim's Blog, Marketing|
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