Lessons in leadership – personal brand, presence, stages and loneliness

Posted on: May 15, 2018 Lessons in leadership - personal brand, presence, stages

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, http://kimtasso.com/the-power-of-three-in-personal-introductions-brandme/ and http://kimtasso.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions to help us identify our […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Posted on: October 18, 2017 Building a personal brand - Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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The power of three in personal introductions (BrandMe)

Posted on: August 3, 2015

I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on presentations skills.   I’ve also written before about value propositions which are important for differentiating and persuading in the selling process. But in this short article we will consider the power of three in […]

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Personal or firm brand?

Posted on: April 22, 2010 Personal or firm brand - Rock Star and Constellation

Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s brand, but about the individual […]

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Original branding by Matt Playford · A site by Fresh01