These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, Read More
Training provides the relevant knowledge for lawyers, accountants and surveyors to know what they need to do to develop more business – whether through marketing, selling or relationship management. Coaching provides one-to-one support to help them develop the motivation, confidence and skills to apply that knowledge to their particular markets Read More
At the recent Proactive Marketing Executive workshop by PM Forum https://www.pmforum.co.uk/training.aspx there were six themes for Proactive Marketing and BD executives – Careers, Communications, Goals, Difficulties, Expertise and Mind sets. 1. Take responsibility for your career development There was a lot of interest in career development. Some (larger) firms have Read More
I’ve combined the key delegate insights from the two most recent MBL workshops on referrer management (http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/) in London and Manchester to provide 14 pragmatic steps to improved referrer management. The sessions had a fascinating and productive blend of views from senior leaders, fee-earners and business development professionals. 1. Analyse Read More
Earlier in November, there was a full house on the Professional Marketing Forum’s half day workshop on Practical and Professional Skills for Marketing and Business Development Assistants. https://www.pmforum.co.uk/training.aspx There were delegates from legal, accountancy, actuarial, property and engineering firms. Here are the six insights from marketing and business development assistants that Read More
