Business Development

Campaigns, thought leadership and project management – 18 ways to stretch MBD resources

At this month’s PM Forum - PM Forum online workshop on “Campaigns, thought leadership and project management” we explored the three topics from a strategic (why) rather than a tactical (how) perspective. 50% of the delegates were from law firms with others from accountancy and consulting practices. There was an Read More

2024-06-24T09:39:13+01:00June 24, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

The future shape of a Proactive MBD Executive? Hard (technical and AI) skills, soft skills and career development (Ireland, 2024)

Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More

2024-06-21T08:37:42+01:00May 28, 2024|Kim's Blog, Marketing|

Private client leaders balance operational and strategic management

At the May MBL workshop on “Managing and Growing your Private Client Practice”, private client leaders from England, Scotland and Northern Ireland considered how to balance their day-to-day operational and longer term strategic management responsibilities. This post supplements the learning resources shared at the session. Private client leaders balance operational and Read More

2024-05-23T12:33:21+01:00May 23, 2024|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Pitches, tenders and proposals – Efficiency (systems) vs Effectiveness (selling)

At a PM Forum - PM Forum training workshop earlier in the month we welcomed an even number of law and accountancy firm delegates with a healthy number of consultancies also represented. Challenges were explored as we discussed topics including: pitch processes and plans, selling and writing techniques and presenting Read More

2024-05-23T10:15:43+01:00May 23, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Selling|
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