Business Development

Marketing Executives develop empathy in seeing things from the fee-earners' perspective

It was a full house (including Marketing Executives from some Magic Circle law firms and Big Four accountancy practices) at this week’s PM Forum full day training session on “Growing your role: The Proactive Marketing Executive” which was kindly hosted by Withers solicitors in the shadow of the Old Bailey Read More

2014-10-18T15:51:31+01:00October 18, 2014|Accountants, Kim's Blog, Lawyers, Marketing|

Business development for professional service firms – Summary of MBL seminar

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More

Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)

I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear Read More

2014-07-07T10:50:33+01:00July 7, 2014|Kim's Blog, Lawyers, Selling|

Book Review – Business Networking: The Survival Guide by Will Kintish

I’ve just written a full review of this book on business networking for Professional Marketing magazine  - and it’s full of praise for this down to earth and immensely practical book. It's written by an accountant from Manchester who has dedicated decades of his professional life to improving professionals' networking Read More

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