I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More
As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of Read More
I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run Read More
Yesterday, I ran one of the regular CLT training courses on “Business Development for Lawyers” in Holborn. We were located at the De Veer Hotel and it was a small but friendly group. A diverse range of lawyers were present from an equally diverse range of firms – a sole Read More
I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More
