Buy in

Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)

This article was written for the delegates at a recent pitching workshop organised by the PM Forum  as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More

2021-08-20T08:59:28+01:00May 27, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Seven thoughts on stakeholder management, engagement and buy-In – Workshop summary (April 2021)

This post is for the fabulous delegates at the recent PM Forum  session on stakeholder management, engagement and buy-in. I don’t want to repeat what I have written about in previous stakeholder management, engagement and buy-in blogs so I have selected just seven thoughts from the emerging themes at the Read More

2021-04-30T19:46:20+01:00April 30, 2021|Kim's Blog, Management Skills, Marketing, Relationship Management|

Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

2021-06-03T07:52:09+01:00March 25, 2021|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

Leadership: Dealing with resistance to change

This article summarises the key points from a recent presentation I prepared on Leadership: Dealing with resistance to change. Everyone made enormous changes during the Covid19 crisis – seemingly with little resistance. But as we emerge from the crisis and professional service firms attempt to maintain the fast pace of Read More

2021-04-01T15:54:54+01:00March 1, 2021|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management, Strategy|

Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

2024-09-14T17:59:09+01:00February 18, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|
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