Last week I spent half a day running the revised training session on time, project and campaign management for young marketers in the professions. We covered a lot of material! As usual, at the end of the session I asked the delegates to let me know what they had found Read More
Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More
For several years now I have been a judge on the “Best Marketing Campaign” for the Managing Partner’s Forum annual awards. Here are the judge’s citations for the 2009 winner and runners up. Well done to all those who got to the shortlist! (Further details of the other category winners Read More
It takes quite a lot to get me excited about marketing communications campaigns by the professions (I've seen way too many in my time) but I think Armstrong Davis - Chartered Financial Planners - are worthy of a mention. that I came across I noticed a link at the end Read More
As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More
