Cognitive biases

22 tips on being a persuasive writer in professional services

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More

2023-08-14T10:07:26+01:00August 14, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. In recent workshops we have explored the use of creativity techniques to resolve client service issues, co-create solutions and improve client relationships. This article reviews a few simple creativity techniques Read More

2022-11-22T14:59:24+00:00November 22, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|

Pitching insights – Qualification, Branding and Following up

Last week there was a mixture of legal and accounting firms – and M&BD people as well as fee-earners – at the MBL workshop on “Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders”. I’m delighted that this session received 100% on “Very satisfied” ratings for both Read More

2022-10-03T15:54:11+01:00October 3, 2022|Kim's Blog, Marketing, Selling|

A general law of interpersonal relationships?

This time last week (17th June) I was asked to join some other great speakers at the 75th MPF Retuning your firm online session.  Richard Chaplin asked me to speak about psychology and business relationships. The intersection between the topics of relationship management and psychology is an area of particular Read More

2022-06-29T08:27:20+01:00June 24, 2022|Kim's Blog, Management Skills, Relationship Management, Selling|

Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein

Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions Read More

2019-10-24T12:44:20+01:00October 24, 2019|Kim's Blog, Management Skills, Relationship Management|
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