copywriting skills

Book review: Everybody writes by Ann Handley

I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book.  I recently researched top marketing books and – surprise – this Read More

2024-10-08T08:07:39+01:00October 8, 2024|Kim's Blog, Management Skills, Marketing, Social Media, Web Sites|

Persuasive writing – Mindset, audience, headlines, key points and stories

At the October PM Forum writing workshop  we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored Read More

2023-10-20T09:04:04+01:00October 20, 2023|Accountants, Kim's Blog, Lawyers, Marketing|
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