Proactive Marketing Executive – Seven standout subjects (February 2017)

Posted on: February 4, 2017 Proactive Marketing Executive

The PM Forum Proactive Marketing Executive workshop has been running successfully for many years. We update the content regularly to reflect the changes taking place in marketing, digital marketing, the professions and the world at large. We cover a wide range of topics on strategic marketing, tactical marketing as well as working collaboratively with our […]

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Partners running e-shot campaigns and an App for events – New products from Concep

Posted on: October 23, 2012

As a consultant, I try to keep up with developments in marketing related systems that are used by lawyers, accountants, surveyors, agents and others in the professions. I have recommended Concep to a number of firms in the past to manage their central email campaigns, but last week I went along to learn about some […]

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Shocking practices in Personal Injury market

Posted on: June 20, 2011

A few months back, after taking my daughter to hospital after she sustained a nasty cut following a genuine accident at a school science experiment, I was horrified that I started to receive text messages encouraging me to make a claim and indicating that I might be due around £3,000 compensation. Naturally, I ignored the […]

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Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

Posted on: June 11, 2011

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have been good to have a […]

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Data Protection and digital marketing

Posted on: July 6, 2010

One of my legal clients produced a helpful update recently on the impact of Data Protection on digital marketing. Some of the key issues covered include: Collecting client data * You can only collect data if you have good reason to do so * Ensure clients are aware that you are collecting their data by […]

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