PM Forum presented a webinar in July on “Mapping the client journey”. Although client journey mapping is a fundamental tool of most client experience management (CEM) programmes it was noted that only a handful of firms have embedded the process. Bertie Heppel of London and South East - PM Forum Read More
It was a full house for July’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals. During the session we considered three key areas: thinking strategically, business strategy and marketing/business development strategy. Be more strategic – Strategy is about making choices. Strategy is about making Read More
At the recent PM Forum online workshop on “Campaigns, Thought Leadership and Project Management” there were 17 delegates from legal, accountancy and consultancy firms. There was much discussion and debate. This article contributes to the learning resources for those who attended. Reflecting on delegate feedback (see below) there are three themes emerging. Read More
In June, Sholto Lindsay-Smith (founding director of International brand and business consultancy (industrybranding.com)) presented a new PM Forum - PM Forum training session on “Build your brand advantage”. Sholto has worked with many professional services firms including: Bidwells, Birketts, Cluttons, Jackson Lees, JLL, Nexia and Stephenson Harwood. Delegates from law, Read More
At a PM Forum - PM Forum training workshop earlier in the month we welcomed an even number of law and accountancy firm delegates with a healthy number of consultancies also represented. Challenges were explored as we discussed topics including: pitch processes and plans, selling and writing techniques and presenting Read More
