Empathy

Book review: “How to win friends and influence people” by Dale Carnegie – Still a valuable guide

I first read "How to win friends and influence people" way back in January 1984. That’s nearly 30 years ago (the book was actually written back in 1938). It had a profound effect on me - despite the fact that I am a psychologist and have read thousands of books Read More

Improve marketing campaign management for professional service firms

I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More

2013-10-31T16:19:49+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading Read More

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