Key Account Partner

KAM – Less is more and take a different perspective
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KAM – Less is more and take a different perspective

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management

KAM – Less is more and take a different perspective

At the recent PM Forum - PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management” we were joined by delegates from across the UK in legal, accountancy, actuarial and engineering firms. I’ve summarised the delegate aims, poll results and key takeaways below as an addition Read More

Kim Tasso2024-06-10T12:52:47+01:00June 10, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Reasons to invest in a Key Account Management (KAM) programme
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Reasons to invest in a Key Account Management (KAM) programme

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Strategy

Reasons to invest in a Key Account Management (KAM) programme

At a recent Proactive Marketing Executive course (see http://www.pmforum.co.uk/training/) we spent a fair amount of time talking about marketing/business development initiatives where the focus is on managing a few major clients - a Key Account Management KAM programme. I was asked to summarise the key reasons why firms should concentrate Read More

Kim Tasso2018-01-12T12:09:55+00:00February 11, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Strategy|