Referrer and intermediary management – Internal information systems

At recent referrer and intermediary management training sessions the topic of information systems to was discussed. Whilst there is a host of excellent technology solutions available to larger firms, some within integrated accounts systems and others in standalone CRM systems, many professionals prefer to get the relevant behaviours established and Read More

By |2015-12-11T11:28:02+00:00December 11, 2015|

Marketing Information Systems (MkIS) in the professions – An overview

I saw a neat infographic by Scott Barker for www.chiefmartec.com on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of marketing systems listed on it. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/ He uses six main categories and 42 sub-categories as follows: Read More

By |2014-06-11T09:53:19+01:00June 11, 2014|
Go to Top