Marketing basics – Marketing audits with onions and pestles (Video)

Posted on: August 6, 2020

A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although looking at the props I’m […]

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“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald

Posted on: May 28, 2020

I recently joined a webinar organised by The Worshipful Company of Marketors  called “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald. You know that feeling you get sometimes when everyone is saying one thing and you believe another, and then begin to doubt yourself? There’s social pressure to […]

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Marketing needs to be more accountable – Malcolm McDonald

Posted on: December 31, 2010

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]

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