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Six questions from Proactive Marketing/BD Executives – Time, buy-in, cross-selling, social media, events and AI
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Six questions from Proactive Marketing/BD Executives – Time, buy-in, cross-selling, social media, events and AI

Kim's Blog, Marketing, Relationship Management, Social Media

Six questions from Proactive Marketing/BD Executives – Time, buy-in, cross-selling, social media, events and AI

At the recent “Proactive Marketing and Business Development Executive” full day PM Forum workshop, delegates (from law (including a former secretary and a former lawyer), accounting and consulting practices asked a number of questions. These summary answers contribute to the learning resources for the session. Six questions from Proactive Marketing/BD Read More

Kim Tasso2024-04-18T12:42:07+01:00April 17, 2024|Kim's Blog, Marketing, Relationship Management, Social Media|

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

At the start of June I had the pleasure of leading PM Forum’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in Read More

Kim Tasso2023-10-19T18:36:53+01:00June 15, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|