At the beginning of December, we ran a digital version of the PM Forum’s popular “Introduction to marketing and business development for marketing and business development personal assistants (PAs) and executive assistants (EAs)”. So here are marketing and business development insights from secretaries and PAs/EAs. With representatives from both law firms and accountancy practices – […]
The recent workshop on “The effective marketing and BD PA/Secretary” organised by Professional Marketing Forum (https://www.pmforum.co.uk/training.aspx) was attended by delegates from law firms, accountancy practices, patent attorney and design firms. Developing the roles of marketing and BD secretaries, PAs and EAs was a key point of discussion. Professional services marketing is different We covered the […]
At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology has released secretaries and PAs […]
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