Power of three – Writing and presentation basics (Video)

Posted on: December 15, 2020

The latest short video (8 minutes) explores an idea to help you improve the impact and persuasion of your writing and presentations. So here it is the Power of three – Writing and presentation basics. And it ends on a seasonal note. (Video script) Hi I’m Kim Tasso. And today I’ll be sharing with you […]

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Seven secrets of great business writing (Video)

Posted on: April 29, 2020

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development people who spend their lives […]

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Top persuasive writing tips – Audience, structure and content (Feb 2019)

Posted on: February 9, 2019 Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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Persuasive writing: Titles and tweets

Posted on: November 17, 2017 persuasive writing tips

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here goes. Writing persuasive titles Titles […]

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Persuasive writing – Nine quick tips

Posted on: October 6, 2017 persuasive writing tips

The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they are over-used, meaningless and lazy. […]

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