Pricing

Brand basics

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More

2015-11-20T19:26:05+00:00October 11, 2011|Kim's Blog, Lawyers, Marketing, Strategy|

MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow - and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Read More

Law Firm Strategy – Are law firm leaders in denial about the perfect storm or hanging on for the final big catch?

An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing Read More

2014-01-16T15:09:41+00:00May 6, 2011|Kim's Blog, Lawyers, Management Skills, Strategy|

The psychology of price

I recently attended a short PSMG session led by Paul Denvir of The Pace Partners on the psychology of price. He started with an exercise where we were all to noted down what we would consider the values of expensive cars and houses and cheap holidays and we quickly saw Read More

2015-12-10T12:22:29+00:00February 10, 2011|Kim's Blog, Lawyers, Selling|
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