Impact of Covid on marketing and business development

This leader article – the impact of Covid on marketing and business development - appeared in Professional Marketing magazine Winter 2020 edition.  Rather than wallow in the awful cost of Covid19, I wanted to reflect on its positive impact on professional services marketing and business development. The pandemic has bridged Read More

2021-03-30T18:07:40+01:00December 2, 2020|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More