Legal marketing case study: Improving referrals through reward systems at Keystone Law

Posted on: February 19, 2015

I’ve written many articles and blogs about cross-selling and both internal and external referral management. And I always mention the need to remove barriers and risks and ensure that there are adequate rewards. So here’s an interesting Legal marketing case study. So I was interested to talk to the good people of Keystone Law. This […]

Read More

Business development for professional service firms – Summary of MBL seminar

Posted on: October 4, 2014

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there were a few accountants in […]

Read More

Original branding by Matt Playford · A site by Fresh01