To support delegates on networking training sessions, I like to review (and recommend if appropriate - see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. The author is Read More
I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini - and I recently made a short (10 minute) video covering his six principles of persuasion. This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
