Sales process

Complex sales processes made simple – Co-ordinate, Connect, Conversations, Curiosity, Consistency and Conversion

Delegates from legal, accountancy and pensions firms attended last week’s “Selling Processes and Sales Skills for Marketing and BD Professionals” workshop by PM Forum. We explored the processes supporting complex sales cycles. A key theme was educating fee-earners – especially to manage expectations about the length of the sales cycle Read More

Book review: Neuroscience for learning and development by Stella Collins

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training”) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. It should be essential Read More

2023-09-05T09:25:02+01:00September 5, 2023|Kim's Blog, Management Skills|

Nine insights: Sales processes and selling skills for targeting and meetings

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer Read More

2022-10-24T10:03:34+01:00October 24, 2022|Accountants, Kim's Blog, Lawyers, Relationship Management, Selling|

Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling

At recent consulting, strategy and change management workshops delegates asked about some classic management books. I also noticed that “Good to great” was frequently referenced in some of the latest management thinking. As I had published the reviews below before starting this blog in 2008, I thought I’d re-post them Read More

2022-05-24T17:10:18+01:00May 24, 2022|Kim's Blog, Management Skills, Selling, Strategy|
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