Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that Read More
It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More
It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More
In the course of my work with many different clients in the professions, I get to sit through a lot of CRM demonstrations – sometimes they are “bolt on” modules for accounting systems and sometimes they are standalone systems, sometimes they are tailored to a particular sector’s needs (e.g. property, Read More
During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting Read More
