top down planning

A three-tier approach to private client marketing

This article was published in March 2024 in The Law Society’s Private Client Solicitor publication. Content is usually reserved for members but this version is available to all Tricks of the trade | Feature | Communities - The Law Society. A three-tier approach to private client marketing Tricks of the Read More

2024-05-09T14:11:28+01:00May 9, 2024|Kim's Blog, Lawyers, Marketing, Strategy|

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the Read More

2024-09-10T16:12:46+01:00December 18, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Strategy|
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