Training

Case study – Digital PR central part of the mix to build an accountancy niche in fashion

This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More

2013-08-12T20:24:35+01:00September 9, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Recommended reading lists – from the IPA

Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More

2013-08-08T20:54:23+01:00August 31, 2012|Kim's Blog, Marketing|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|

Creativity – the experts’ view

The favourite of all the many courses I have studied was the creativity and innovation module in my MBA. So it was interesting to read about a creativity roundtable of leading academics from innovation, psychology and creative writing backgrounds in a recent edition of the Open University’s Open Minds magazine. Read More

2015-12-11T17:41:39+00:00July 20, 2012|Kim's Blog, Management Skills, Marketing|

What is NLP (Neuro Linguistic Programming)?

As a psychology graduate, I wasn’t that impressed by NLP but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form of Read More

2024-07-02T17:47:35+01:00July 16, 2012|Kim's Blog, Relationship Management, Selling|
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