Trends

Creative sector overlooked in Tech sector love-in?

Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More

2013-09-18T18:13:50+01:00September 18, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Statistics and trends|

Conference review: CLT’s “Managing and marketing a profitable private client practice” 2013

Today I attended CLT’s “Managing and marketing a profitable private client practice” as I was presenting a paper on pricing. I’ve presented at previous conferences, but today I was able to listen to the majority of the other presentations and thought I’d share the nuggets and highlights. Opening remarks Helen Read More

2013-09-05T10:03:45+01:00September 4, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy|

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

The price of divorce: survey results

At the beginning of February I released a survey into the price of divorce in conjunction with www.onlydads.org and www.onlymums.org The key findings from the research are as follows: 71% of those responding were male 50% had an average gross household income of between £25,000 and £100,000 55% said that the children lived Read More

2013-08-28T13:49:02+01:00March 14, 2013|Kim's Blog, Lawyers, Marketing, Statistics and trends|
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