I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More
The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More
For many years I have helped my clients with their web sites as part of their overall marketing and business development strategy. Usually, it is in terms of helping them define what they want to achieve with their web site and integrating it with their other profile raising, inbound marketing Read More