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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More

2015-11-13T11:53:05+00:00November 13, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Five favourite thoughts on fantastic writing – from a business development writing workshop (2015)

I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More

2015-03-18T18:15:49+00:00March 18, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Social Media, Web Sites|

Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More

2013-12-20T10:54:36+00:00December 20, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|
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