Brandz Top 100 Most Valuable Brands report indicates that Google is the world’s first $100 bn brand. The league table is now:

1. Google (£68.5bn)
2. Microsoft (£52.2bn)
3. Coca-Cola (£46.3bn)
4. IBM (£45.6bn)
5. McDonalds (£45.5bn)
6. Apple (£43.2bn)
7. China Mobile (£42bn)
8. General Electric (£40.9bn)
9. Vodafone (£37.8bn)
10. Marlboro (£33.9bn)

Compare that with the 2001 Interbrand/Citibank survey which had Nokia, AT&T, Ford, Intel and Disney in the top 10.