Digital PR works

Posted on: July 24, 2008

Having co-written a book on media relations, I promote the use of digital PR and write numerous blogs in addition to this one – including some for my professional firm clients. And I (and my clients) receive a fair amount of feedback (thanks everyone!) and sometimes we even generate new business through the blogs. Yesterday, […]

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Visual identities, colours and hedgehogs

Posted on: July 23, 2008

It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between the overall strategic review and […]

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Property market blues and turnarounds

Posted on: July 9, 2008

I extend my concern to clients and colleagues in the property industry. The news reports today make bleak reading – Persimmon the housebuilder reported that it was shedding 2,000 jobs (40% of its work force) and suffered an 80% fall in its share price. Taylor Wimpey reported the loss of 900 jobs. And then there […]

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Brands have more fun

Posted on: July 2, 2008

As I prepared to lead another brand workshop and looked through the library of brand related books in my office, it occurred to me that there was nothing devoted to corporate or service brands in the professional services sector. We all know that it cost Andersen Consulting a reported £100m to change to Accenture. And […]

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Sunny Sunday studying e-journalism

Posted on: June 30, 2008

Well, I admit that I wasn’t exactly enamoured with the idea of getting up early on a Sunday morning to attend the course that I had booked myself onto in a technology self-development mad moment but I travelled to Southwark on a delightfully empty commuter train. My heart sank though as I trudged around some rather dubious Waterloo back streets where the […]

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Original branding by Matt Playford · A site by Fresh01