Kim TassoManaging Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
Posted on: March 16, 2020
I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]
Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
Posted on: February 8, 2020
A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]
Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations
Posted on: December 12, 2019
Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]
Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
Posted on: November 11, 2019
This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”. She urged us to […]
Animal magic and the art of gaining buy-in: Leeds September 2019
Posted on: October 14, 2019
There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]