Top ten tips on referrer management (2016 Birmingham)

Posted on: April 4, 2016 Referrer management - don't be pigeon-holed

I recently presented the MBL course “Winning more work from referrers and intermediaries” in Birmingham. Below are the top tips on referrer management discussed by the delegates. Details of future courses are here: https://www.mblseminars.com/outline?progid=5770. 1.The importance of the broader marketing context At the session we considered research that demonstrated how important your general promotional activity was […]

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Seven referrer management strategies – from a property perspective

Posted on: March 18, 2016

I recently ran a series of referrer management strategies training sessions for property folk in addition to the public courses for all professions. Addressing both internal and external referrers, the main themes arising were as follows: 1.Set clear aims Rather than just seeking to increase the number of internal and external referrals, it’s necessary to analyse […]

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