Better Business Relationships at the Bedford Square Festival

Posted on: August 1, 2019 Kim Tasso Better Business Relationships at the Bedford Square Festival

I was delighted to be asked by The Bloomsbury Institute to present a talk on my latest book “Better Business Relationships” at the Bedford Square Festival in July 2019. Here are the highlights of the presentation. The Bloomsbury connection I have worked extensively in the area for decades as many of my legal and property […]

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Enquiry management: Converting more telephone enquiries with basic sales training

Posted on: July 25, 2019 Enquiry management: Converting more telephone enquiries with basic sales training

At a “Business development for lawyers” course a while back the topic that the delegates asked me to write about was that of converting telephone enquiries. More recently, at a practice development course for private client solicitors, the same issue arose and other insights were shared at a recent in-house workshop on the topic. So […]

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Technology and psychology skills needed

Posted on: July 15, 2019

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable information from within the firm […]

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Be more confident and convey confidence

Posted on: June 3, 2019 Be more confident and convey confidence

Confidence arises as an issue in many workshops – whether junior or senior people, whether fee-earners or marketing professionals, whether making a pitch or speaking in public. Confidence and self-confidence are covered in my latest book “Better Business Relationships” http://kimtasso.com/publications/better-business-relationships/. In this post, I have summarised some tips to be more confident and convey confidence. […]

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What marketing and business development assistants would like to say to their fee-earners

Posted on: December 18, 2018 marketing and business development assistants would like to say to their fee-earners

At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and develop product knowledge in the […]

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