A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

Posted on: January 25, 2011

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as social selling is an increasingly important […]

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White paper on social media in selling for lawyers, accountants and surveyors

Posted on: December 15, 2010

A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, selling and relationship management activities. […]

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Data Protection and digital marketing

Posted on: July 6, 2010

One of my legal clients produced a helpful update recently on the impact of Data Protection on digital marketing. Some of the key issues covered include: Collecting client data * You can only collect data if you have good reason to do so * Ensure clients are aware that you are collecting their data by […]

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Part Two – How? Introducing Twitter to lawyers, accountants and surveyors

Posted on: December 10, 2009

In my previous blog post I provided some of the reasons WHY even small firms of lawyers, accountants and surveyors should consider using Twitter. In this post I aim to provide a simple “getting started” guide. Create an account The first thing is to go to the Twitter site www.twitter.com and watch the quick video explaining what […]

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Part one – Why? Twitter for lawyers, accountants and surveyors

Posted on: December 10, 2009

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Why? Twitter for lawyers, accountants […]

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