Future Marketing Manager – A checklist for success and how to get promoted

Posted on: May 21, 2019 Future Marketing Manager – A checklist for success and how to get promoted

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for success and how to get […]

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Better Business Relationships and DACRIE – A model to enhance business relationships

Posted on: April 15, 2019 Better Business Relationships and DACRIE - A model to enhance business relationships

This article “A model to enhance business relationships” was published in the March 2019 edition of Ambition (the magazine of the Association of MBAs). It describes the DACRIE model which is the basis of the book by Kim Tasso “Better Business Relationships – Insights from psychology and management for working in a digital world”. The […]

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Lessons in leadership – personal brand, presence, stages and loneliness

Posted on: May 15, 2018 Lessons in leadership - personal brand, presence, stages

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, http://kimtasso1.wpengine.com/the-power-of-three-in-personal-introductions-brandme/ and http://kimtasso1.wpengine.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions to help us identify our […]

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Non-Executive Directors: Benefits for professional service firms

Posted on: April 27, 2018 Non-Executive Directors: Benefits for professional service firms

It has been my great pleasure to have been a Non-Executive Director (NED) for various professional service firms for many years. I currently hold two such positions for property professional practices (see http://kimtasso1.wpengine.com/consultancy/non-executive-director/). I thought I would share my experiences of the role and talk briefly about Non-Executive Directors: Benefits to professional service firms.  The […]

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Leadership: Emotional contagion, delegation, coaching and team meetings

Posted on: January 12, 2018 Leadership: Emotional contagion

At the end of last year I ran a half day training session on management and leadership for marketing and business development professionals. Some key topics of interest were emotional contagion, delegation, coaching and team meetings: Emotional contagion Those around us are affected by our emotions. This means that if we express dismay, worry, frustration […]

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