Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

Posted on: May 29, 2019 Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]

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Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

Posted on: April 18, 2018 Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

At a recent Future Marketing Manager training workshop at Professional Marketing Forum http://www.pmforum.co.uk/training.aspx  we covered a wide range of topics as usual. But during the course there were three career themes that emerged: T-shaped people, senior promotions and management vs. leadership. T-shaped people The earliest reference to the metaphor of T-shaped people was by David […]

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Future marketing manager – Perception, Motivation and Planning (Oct 2017)

Posted on: October 20, 2017 Oyster - Future Marketing Manager

At the recent Future Marketing Manager http://www.pmforum.co.uk/training.aspx we covered the usual wide range of topics. However, the three themes that involved the most discussion were perception, motivation and planning.  Perception Perception is “the way in which something is regarded, understood, or interpreted”. There was recognition that how marketing and business development in the professions is […]

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Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Posted on: April 6, 2017 Future marketing manager

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Develop your personal brand We […]

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Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success

Posted on: April 20, 2015

At the Professional Marketing Forum training session for Future Marketing Managers http://www.pmforum.co.uk/training/ last week I talked about the Finnish quality of “Sisu”. There isn’t a direct translation in English of this special quality which is part of the Finnish national identity – the closest words are stoic determination, bravery, resilience, perseverance and hardiness. The official descriptions […]

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