Effective marketing – a discussion with managing partners

Posted on: January 11, 2019

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]

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How to design a marketing and business development team

Posted on: November 20, 2015

I’m frequently asked to help with the challenge of how to design a marketing and business development team in professional service firms that is fit for the future. I have developed a consultancy methodology for doing so. I recently used it to talk through the process with the director of a large professional services marketing […]

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The future agenda for marketing in the professions?

Posted on: October 6, 2013

At the recent Professional Marketing Forum conference  I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” – and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Forum in response to the FT/MPF […]

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