I was surprised that at two recent workshops, delegates indicated that the attitudes and/or behaviours that they least like dealing with was arrogance. More so than anger, aggression and sadness. During another training scenario, I noticed that people acting in a superior way evoked similarly strong negative reactions. So this Read More
It was great to see so many people on the December digital presentation of the popular MBL “Developing more work from referrers and intermediaries” workshop – there were representatives from law, accountancy, insolvency and engineering firms. Here are the highlights from a referrer management workshop. Amongst the aims of the Read More
Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More
In this short video (4 minutes) I address some KAM Basics - Bowties and Diamonds (Video). What key client relationships look like when they are a bowtie or diamond configuration. (Video script KAM Basics - Bowties and Diamonds) Hi I’m Kim Tasso And today I am going to talk about Read More
Yesterday I facilitated an interactive workshop through the Professional Marketing Forum on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their Read More
