Kim TassoBook review: Inbound marketing – Getting found using Google, social media and blogs
Posted on: February 24, 2010I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Marketing: Marketing strategies for engaging […]
Single mums vs single dads – A small social media story
Posted on: February 24, 2010It started with a simple Tweet – just six words (“Single dads idolised, single mums despised”) in a moment of frustration at how single mums fare so much worse than single dads. I had a Twitter exchange with a number of folk and was encouraged to write a comic piece for the wonderful site www.onlydads.org and you […]
Part Two – How? Introducing Twitter to lawyers, accountants and surveyors
Posted on: December 10, 2009In my previous blog post I provided some of the reasons WHY even small firms of lawyers, accountants and surveyors should consider using Twitter. In this post I aim to provide a simple “getting started” guide. Create an account The first thing is to go to the Twitter site www.twitter.com and watch the quick video explaining what […]
Part one – Why? Twitter for lawyers, accountants and surveyors
Posted on: December 10, 2009Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Why? Twitter for lawyers, accountants […]
Facebook tops Internet chart – Web brands
Posted on: June 5, 2009Nielsen Online research shows that Facebook beat Google, MSN and eBay to become the most used web brand in the UK. Facebook has 12.7% of UK Internet related time – up by over 5% from April 2008. Time spent on Facebook rose by 3.8 billion minutes to 6.2 billion minutes. MSN/Windows Live (messenger and hotmail) […]