Social Media

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of Read More

2019-12-12T13:42:43+00:00December 12, 2019|Kim's Blog, Lawyers, Marketing|

Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari

(Important update at March 2023 - please read this post art and science of overcoming clinical depression (2021) by Oliver Kamm" (kimtasso.com)). Today is World Mental Health Day. As a psychologist, counsellor and trustee of a mental health charity I thought I’d share my thoughts on this brilliant book. “Lost Read More

A strategy for developing more private client work

A shorter version of this article on A Strategy for developing more private client work was published in The Law Society’s Private Client Section in September 2019 https://communities.lawsociety.org.uk/september-2019/workshop-developing-more-private-client-work/6000337.article At the Law Society’s Private Client Conference in June 2019 I presented a short workshop on “Developing more private client work”. The Read More

2019-09-20T10:12:32+01:00September 20, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Strategy|

Property marketing case study – Integrated campaign on farmland value from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated Read More

2019-05-09T10:13:34+01:00April 26, 2019|Kim's Blog, Marketing, Property, Social Media, Web Sites|

Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Read More

2019-02-18T09:54:31+00:00February 18, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|
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