Three important legal sector research results

Posted on: January 12, 2016

In December 2015, there were three important legal sector research results which caught my eye: Average growth rate The quarterly Deloitte legal sector survey said that in the quarter ending July 2015, the average fee income growth amongst the top 100 UK law firms was 6.8% and that a third of this increase was due […]

Read More

Marketing to the elderly – for lawyers and accountants

Posted on: October 23, 2015

I wrote the lead article on “Marketing to the elderly” in Private Client Adviser magazine back in September 2008 and have worked with the private client teams of many law firms since then. So it was nice to be invited to address accountants on the subject at the “Elderly Client” conference for Offa in […]

Read More

Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

Posted on: October 9, 2015

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]

Read More

Employee Benefits in law firms – All about the money rather than well-being?

Posted on: August 20, 2015

I recently did some work on The Lawyer’s employee workplace benefits research into 70 law firms that resulted in articles in both The Lawyer (15 June 2015) and Employee Benefits (July/August 2015) magazines. The overall findings were that there was less flexibility and innovation in employee benefits in law firms than might be […]

Read More

Video in the marketing mix – Legal video awards and trends for 2015

Posted on: December 22, 2014

A couple of months ago, as one of the judges on Legal IT Insider’s Legal Industry Video Awards 2014, I had the privilege of watching over 50 videos from law firms and their technology providers. The winners can be viewed here: Well done to the winners and runners up. For those looking at integrating […]

Read More

Original branding by Matt Playford · A site by Fresh01